Better Walnuts in Red Bluff… For Asa Robinson, Better Walnuts, the direct-to-consumer sales program of his family’s decades-old farm in Red Bluff, is more than a way to market a …
All for the Hall
Prorodeo Hall of Fame and Museum of the American Cowboy… When the Prorodeo Hall of Fame and Museum of the American Cowboy opened in 1979 in Colorado Springs, Colo., it …
Hail to the King
Triple Crown Winner RC Landingham… The rodeo world has had plenty of opportunity in the last two years to find the eastern Shasta County community of Hat Creek on a …
Passion and Compassion
Joanie Smith’s New Venture… When Joanie Smith and her husband moved from Oregon to Redding a few decades ago for his work promotion, they knew there would be changes. Little …
Old School Touch
All in the Family at Bud’s Jolly Cone… As a third-generation manager of Bud’s Jolly Kone, Courtny Abbassi knew what she was in for when she stepped up to the …
Crown Jewel
The Kraft in Red Bluff… Real estate broker Nels Leen has been buying property and managing buildings for decades now and has a decidedly businesslike take on the ventures. “Most …
With Gratitude
The Gratitude Center in Red Bluff… Before she became the owner of the historic downtown Red Bluff building that now houses the Gratitude Center, Jessie Woods used to climb a …
Baked Goodness
Grab a Treat at Reiter’s Bakery in Red Bluff… When Kassie and Rich Reiter left the Cottonwood area to attend the Culinary Institute of America at Greystone in St. Helena, …
Adulting 101
Tehama Independant Living Program… At some point in recent history, “adulting” became a word. Used as a verb, someone might congratulate themselves for adulting when they take some responsibility like …
Live to Learn
Osher Lifelong Learning Institute at Chico State… Learning never stops for those who take on the identity of lifelong learner. Sometimes, though, the opportunities to learn, especially with others, can …