CEO, Redding Rancheria my town: my home I am the granddaughter of the late respected Tribal elder Betty Benner. I am of Pit River descent and a member and CEO …
Rough & Ready
Roughout Ranch Foundation… When Kathleen O’Donnell left her home in Amador County, she headed north to Redding in search of a more purposeful life. She wanted to combine her love …
Downtown Details – April 2022
Thank You for Supporting Downtown Businesses! Redding is developing a great new Downtown. In most cases, a great Downtown offers residents and visitors a popular gathering space to socialize, places …
Art of Glass
Wavelength’s Tracey Lynn Claims a Piece of History… The sentinels of stained glass and concrete were Market Street fixtures for close to a half-century, adding a touch of grace to …
A New Melody
Piano Angels Hit the Right Note… Pianos are filled with hammers, strings and pedals, of course, but they’re also composed of music, emotions and memories. Which is why when they …
My Town – Michele McEntire
Owner, Founder and Operator Elite Barre Fitness Studio my town: making memories My love for Shasta Lake began around 6 months old, when my parents spent weekends and vacations on …
Downtown Details
Downtown Redding is a Main Street America Designated District. Over the past several years, Viva Downtown Redding has operated a program that builds on Downtown assets to encourage investment and …
Seek and Explore Adventure Land
Shasta County’s Great Outdoors With almost 3,800 square miles of an outdoor adventure playground, Shasta County is the fourth-largest county in the California Adventure District, behind Siskiyou (6,200), Lassen (4,500) …
Patterns of History
Connecting Communities with Barn Quilts… Barn quilts have told stories about rural America for hundreds of years. A type of folk art, farmers once painted these large, quilt-like blocks on …
State of the Art
3D-Printing Technology for Houses Comes to Northern California… A pair of Redding businessmen are adopting state-of-the-art 3D-printing technology to help address the chronic shortage of affordable housing in the North …