Whole Approach
Rooted Vitality Brings Holistic Care to Redding…
There’s a moment Ashlee Jansen describes that any parent will recognize — the point when love overrides fear, when you stop waiting for someone else to figure it out and take matters into your own hands.
For Jansen, that moment came when her son got sick and traditional medicine failed to help. She’d already been living with three autoimmune conditions of her own, navigating chronic migraines and spending too many days in bed. But watching her child suffer ignited something in her that couldn’t be extinguished.
“I turned into a mama bear,” she says with a laugh. “That was 13 years ago.”
That pivot — raw, urgent, and fueled by a mother’s determination — would eventually lead Jansen back to her hometown of Redding and to a business that feels less like a wellness center and more like a warm embrace.
Rooted Vitality Cryo & Wellness Center opened under Jansen’s ownership on August 1, 2025, and the community has been showing up ever since.
Long before she became a business owner, Jansen was a student — out of necessity. When her son’s health challenges didn’t improve through conventional channels, she dove into research. She became fascinated by the gut-brain connection and the body’s capacity to respond when given the right support. One certification led to another, and her professional path took shape organically.
“When our bodies are given the right tools, they are willing to heal,” she says. “We just need to identify what those tools are.”
For nine years, Jansen worked in the wellness space — largely virtually, with community health events she organized herself. She has a heart for people and a strong passion for making information accessible that wasn’t available to her when she needed it most. She is currently pursuing her PhD in natural medicine and holds a certification as a holistic health practitioner.
Opening a physical wellness center had long been on her dream board, filed under “10-year plan.” Then a visit back to Redding accelerated the timeline considerably.
Her mom gifted Jansen’s kids a one-month membership at a local cryotherapy center. Both children have Sever’s disease, a painful inflammation of the heels, and within weeks they were walking better and moving more freely. Jansen was transfixed. She got to know the owners. They weren’t selling. She told them to call her first if that ever changed.
The next day, they had a deal.
“Crazy,” she says, still a little wide-eyed about it.
She put her finishing touches on the space — five private rooms, each dedicated to a different modality — and began thoughtfully adding services. Today, Rooted Vitality offers whole-body cryotherapy, red-light therapy, infrared sauna, hypothermic ozone and carbonic acid transdermal therapy, pulsed electromagnetic field therapy, leg compression, B12 injections, platelet-rich fibrin facial treatments, health consultations, lab work and supplement guidance. Nearly everything, Jansen notes, works synergistically with the rest. It’s designed to be, as she puts it, “a one-stop shop for external healing and internal healing.”
Ask Jansen about the name Rooted Vitality, and she lights up.
“Vitality is such a powerful, positive word,” she says. “It means energy and a sense of being alive. Strength. Resilience. Full of life.” And rooted? “That’s where healing begins. At the roots.”
The taglines — “Healing begins at the roots” and “Community-driven wellness starts here” — aren’t just marketing slogans. They reflect something Jansen believes deeply.
The center is membership-based but welcomes walk-ins, and the membership model is intentional: she wants quality wellness to be affordable, not a luxury reserved for a few.
“We are in the relationship business,” she says. “Most of our members would say they feel like family.”
That sense of belonging feels especially meaningful in a region that has weathered its share of hardship, including catastrophic fires, economic strain, societal problems and collective grief. For a community that has endured significant trauma, Jansen sees Rooted Vitality as more than a service provider.
All of Rooted Vitality’s Google reviews have earned a top score of 5.0. Members rave about the range of health options and the customer service.
“It’s a space where we can love you and take care of you,” she says quietly. “Where we show you that you’re worth it. We remind our members: You are not your diagnosis.
There is a light at the end of the tunnel.”
Running a wellness center is just one chapter in Jansen’s remarkably full life. She’s been with her husband James since the summer before ninth grade. They have four children, ages 1 to 13. She homeschools. James coaches college basketball in Durango, Colo., which means the family spends long stretches of the year geographically apart — a logistical feat she navigates with the same steady calm she brings to everything else. •
Rooted Vitality • 1619 Hilltop Drive, Suite A, Redding
(530) 410-8594 • www.rootedvitalitycenter.com
Article written by:
Al Olson loves culinary arts, adult beverages and hiking in the North State wilderness. You may find him soaking up the scenery at one of our area’s many state or national parks or sitting in a barstool sipping a cold locally brewed craft beer.
