Downtown Details

What’s going on in downtown Redding?…

‘Tis the season for a Christmas tree and parade!  Before the Redding Christmas tree moved to the California Street parking garage, where it has stood for the past 40 or so years, it formerly stood at the crossing of Market and Yuba Streets. With the parking garage construction underway, downtown’s iconic Christmas tree needed a new home. With help from Viva Downtown, the McConnell Foundation, Shasta Regional Community Foundation, Redding Chamber of Commerce and Midtown Mall Benefit Corp., that home has been found, or rather rediscovered. After some discussion, it was decided that the tree will return to where it stood 40 years ago, and if all goes as planned the annual WinterFest Tree Lighting celebration will take place on December 6 at the new location. Apart from the changes, the Redding Lighted Christmas Parade remains unaltered and will be held on the first Saturday of December as it always is.  The parade is put on by the Active 20-30 Club, and more than 100 entries from local businesses, organizations, small groups and individuals compete in it each year.  This year’s 2019 Lighted Christmas Parade is themed “Hometown Holiday”, and what a fantastic hometown we live in!  Head on down this December to join the holiday festivities and fun in downtown Redding.

Make sure to visit to find out where to park during the downtown transformation. 

In the Know with Joe

Joe Shipman, 

Viva Downtown 

Event Coordinator

They’re here! 

Get your free 2020 Viva Downtown Discount Card

This includes 20 groovy deals from downtown businesses that can be used all year long. To receive a free discount card simply send a self-addressed stamped envelope to:

1725 Market St. Redding, CA 96001

Santa Crawl

December 21,  7pm 

Santa Claus is coming to town! Dress as jolly old Saint Nick and enjoy exclusive drink discounts from your favorite downtown drinking establishments. Must be 21 to attend. Tickets are $15 in advance,

Downtown business spotlight

Downtown Java and Cafe

This locally-owned business is a gem in downtown Redding for any who need a quick caffeine pick-me-up, a delicious sandwich, fresh salad or yummy pastries. Bacon and cheese scone? Yep, they’ve got you covered. Vegetarian? Check out their delicious vegetarian options—you can’t go wrong here! The cozy, friendly atmosphere makes it a great place to relax for breakfast or lunch. Kathleen and her staff offer superb service, treating each customer as family. If you’re on a tight schedule, simply call in your order and they’ll have it ready for pick up when you arrive.  Many who spend their work week downtown value this conveniently located cafe, deli, coffee and sandwich shop as a plus to the downtown community. 

1534 Market Street • Redding  • (530) 243-2633 

Find them on Facebook

Downtown business spotlight


This locally owned boutique in downtown Redding is full of lovely gifts and women’s clothing, jewelry and more. Suzanne is a welcoming host who has expert taste, so feel free to ask for her advice in finding the perfect outfit or gift for your loved one. The boutique carries refreshing options from sought-after brands, including MOTHER, Paige, 

AG denim, Xirena, 360 Cashmere and the like. They also have a beautiful selection of locally made jewelry and leather goods. You never know what you’ll find at Carousel. 

1555 Yuba Street • Redding  • (530) 246-1959 • Facebook and Instagram @ridecarousel

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